The Principles

Locate housing sensibly

  • Start with a high-level, regional strategy.
  • Where are the jobs? Where is the under-used infrastructure?
  • Where is the funding for new plans?
  • Find housing sites to meet a strategy. Not a call for sites.
  • Growth to support local economy. Homes near jobs & services.
  • Proportionate growth of villages
  • Encourage & support Neighbourhood Plan groups.
  • Proportionate new neighbourhoods, adjacent to or within urban areas.
  • Brownfield prioritised. Register should include villages & small sites.


  • Infrastructure upgrades: transport, health, schools & recreation – must benefit existing residents as well as new.
  • Rigorous financial & feasibility analysis required. Commitment before development.
  • Developer contributions must be locked down & delivered efficiently.
  • Ring-fence New Homes Bonus for local infrastructure.
  • National & regional infrastructure must be funded by Government.


  • Build for need, not targets.
  • All forms of tenures, not just home ownership.
  • Affordable homes should accord with local salaries.
  • Social housing can & must be provided by local authorities.
  • Support small-scale initiatives like almshouses and Community Land Trusts.


  • Transit-oriented development.
  • Homes near public transport.
  • Walkable developments, pedestrians prioritised.
  • Two-way cycle lanes, segregated where appropriate.


  • Density before sprawl – intensification & higher-density development whenever appropriate.


  • Preservation of natural resources.
  • Ecological principles as part of all development.
  • Value countryside for its own sake.

Real conversations

  • Co-creation: Involve communities & stakeholders in planning & design.
  • Dialogue, debate & discussion. Listen.
  • Keep it simple: Clear communication in ways that explain & engage.

 “Asking landowners if they’d like to sell for a massive profit is not a sensible way to plan location of housing; and expecting housebuilders to meet sky-high housing targets does not address affordability, nor does it deliver infrastructure.”